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Be Best

Running newsworthy stories is a critical part of being an esteemed news organization. But not only should organizations run newsworthy stories, they should run the most important and impactful stories of the hour. Christeen posted a blog entry in which she laments that three local news station's websites all had the same top story. The stories were all about early details from the Tree of Life Synagogue massacre. While I agree that any one news website should air diverse stories in the absence of an all out catastrophic event for our community or country, I think each site that ran that story as their top one made the right decision. The four news stations in Louisville don't collaborate to give viewers that check every website the best experience, they individually pick the story that at any given time will impact the most readers for the longest amount of time. (Or sometimes the one that will get the most clicks.) Most Louisvillians that want to be informed check one local news site or watch one thirty minute broadcast. This means that each news organization should run the most newsworthy stories every broadcast and publish the best, most important stories on their websites.

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